Nikon buys Hollywood darling Red, maker of digital cinema cameras

Today Japanese camera behemoth Nikon announced that it’s buying Red, maker of a series of Hollywood-beloved digital movie cameras. Red will become a wholly owned subsidiary of Nikon once the deal is finalized.

This is a very interesting addition to Nikon’s portfolio – for all of its brand recognition and general market share in the consumer and prosumer space, it didn’t have anything nearing Red’s penetration and prestige in the professional space, especially not for movie shooting. So this will propel Nikon straight into Hollywood.

On the other hand, we assume Red founder Jim…

​ Today Japanese camera behemoth Nikon announced that it’s buying Red, maker of a series of Hollywood-beloved digital movie cameras. Red will become a wholly owned subsidiary of Nikon once the deal is finalized.

This is a very interesting addition to Nikon’s portfolio – for all of its brand recognition and general market share in the consumer and prosumer space, it didn’t have anything nearing Red’s penetration and prestige in the professional space, especially not for movie shooting. So this will propel Nikon straight into Hollywood.

On the other hand, we assume Red founder Jim…   Read More GSMArena.com – Latest articles