How BrandAlley Boosts Purchase Rates by Rewarding Customer Cohorts

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​ Michelle Hurney, Head of Marketing at BrandAlley, shares her main takeaways from her presentation at SAP’s NRF booth in New York. She explains how they are using Emarsys and Mention Me to identify and reward customer cohorts and how they are looking to AI to help write product descriptions.

Learn more: https://news.sap.com/?p=226401   Read More SAP 

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