Heated debate has been ongoing for almost three hours. Ceylan, Head of Marketing and Sales, reflected on the Board’s deliberations to sell one of the company’s business units amidst recently declining returns. After all, she was the one who recommended to buy that brand almost a decade ago. But times change as do consumer preferences – and these products no longer experienced high demand across all retail locations of the company’s partners. Yesterday, Ceylan proposed to the Board another acquisition, of a high-promising consumer brand which would allow the company not only to reinvigorate its portfolio and consumer appeal, but also to diversify into an adjacent market. Directors gazed intently at Ceylan: it was her time to answer the key question of the day, “How ready are the company’s systems and processes to execute such a divestiture and digest such an acquisition?”
Heated debate has been ongoing for almost three hours. Ceylan, Head of Marketing and Sales, reflected on the Board’s deliberations to sell one of the company’s business units amidst recently declining returns. After all, she was the one who recommended to buy that brand almost a decade ago. But times change as do consumer preferences – and these products no longer experienced high demand across all retail locations of the company’s partners. Yesterday, Ceylan proposed to the Board another acquisition, of a high-promising consumer brand which would allow the company not only to reinvigorate its portfolio and consumer appeal, but also to diversify into an adjacent market. Directors gazed intently at Ceylan: it was her time to answer the key question of the day, “How ready are the company’s systems and processes to execute such a divestiture and digest such an acquisition?” Read More Technology Blogs by SAP articles
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