At Sapphire Orlando 2025, we announced SAP Business Technology Platform (BTP) availability through Hyperscaler Marketplaces. I’m happy to share that SAP BTP services are now available for purchase through Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Marketplaces in the United States.
Why SAP BTP?
SAP BTP is SAP’s platform for all SAP applications with over 33,000 customers, 3,000 partners, and 10,000 pre-built accelerators. It empowers customers and partners with generative AI-powered development, automation, integration, data, and analytics across SAP and non-SAP applications, business processes, and beyond. Accelerate time to value with pre-built workflows and integrations across Finance, HR, Supply Chain, Procurement and more. Empower developers of all skills with tools and languages of their choice, and purpose-built frameworks for business application development. Leverage generative AI capabilities specialized in automating and extending mission-critical business processes.
Here are the key benefits for purchasing SAP BTP through Hyperscaler Marketplaces:
1. Maximize Cost Efficiency with Existing Cloud Commitments
Existing customers of Microsoft Azure, AWS, and Google Cloud can use their committed spend agreements to purchase SAP BTP through their respective cloud marketplaces. The ability to channel unused commitments toward SAP BTP investments allows customers to optimize their budgets and drive more value from their relationships with the Hyperscaler providers. Customers gain greater financial flexibility and can ensure that every dollar spent accelerates their digital transformation initiatives.
2. Accelerated Procurement and Deployment
Existing customers are familiar with the purchasing process through their Microsoft Azure, AWS, and Google Cloud hyperscaler marketplaces, making it easy for them to discover, select, and purchase SAP BTP services in one centralized platform. SAP BTP can then be deployed directly on hyperscaler infrastructure that customers already have in place and rely on for scalability, security, and innovation. This process allows for accelerated procurement and deployment, meaning customers can start innovating with SAP BTP services faster than ever!
3. Simplified Billing and Vendor Consolidation
Through Microsoft Azure, AWS, and Google Cloud Marketplaces, customers receive consolidated billing and invoicing that allows them to manage all their hyperscaler cloud services in one place. This enables customers to have better visibility into their spend management, streamline administrative tasks, and ensure compliance with corporate procurement policies. It also reduces the complexity of managing different vendors.
Get Started Today
Customers in the Uinted States (US) now have the ability to purchase SAP BTP through the hyperscaler marketplaces and the flexibility to run SAP BTP services in their hyperscaler of choice. This reflects SAP’s vision for openness and flexibility and gives our customers the ability to integrate, extend, and innovate their SAP and non-SAP applications.
To begin your SAP BTP journey, visit the Microsoft Azure, Amazon Web Services, or Google Cloud marketplaces for more information or get in touch with your SAP BTP specialist. Whether you’re looking to move, optimize, or innovate your SAP applications, or create new AI and data-driven experiences, we are ready to help you accelerate your transformation with SAP BTP!
At Sapphire Orlando 2025, we announced SAP Business Technology Platform (BTP) availability through Hyperscaler Marketplaces. I’m happy to share that SAP BTP services are now available for purchase through Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Marketplaces in the United States. Why SAP BTP? SAP BTP is SAP’s platform for all SAP applications with over 33,000 customers, 3,000 partners, and 10,000 pre-built accelerators. It empowers customers and partners with generative AI-powered development, automation, integration, data, and analytics across SAP and non-SAP applications, business processes, and beyond. Accelerate time to value with pre-built workflows and integrations across Finance, HR, Supply Chain, Procurement and more. Empower developers of all skills with tools and languages of their choice, and purpose-built frameworks for business application development. Leverage generative AI capabilities specialized in automating and extending mission-critical business processes. Here are the key benefits for purchasing SAP BTP through Hyperscaler Marketplaces: 1. Maximize Cost Efficiency with Existing Cloud Commitments Existing customers of Microsoft Azure, AWS, and Google Cloud can use their committed spend agreements to purchase SAP BTP through their respective cloud marketplaces. The ability to channel unused commitments toward SAP BTP investments allows customers to optimize their budgets and drive more value from their relationships with the Hyperscaler providers. Customers gain greater financial flexibility and can ensure that every dollar spent accelerates their digital transformation initiatives. 2. Accelerated Procurement and Deployment Existing customers are familiar with the purchasing process through their Microsoft Azure, AWS, and Google Cloud hyperscaler marketplaces, making it easy for them to discover, select, and purchase SAP BTP services in one centralized platform. SAP BTP can then be deployed directly on hyperscaler infrastructure that customers already have in place and rely on for scalability, security, and innovation. This process allows for accelerated procurement and deployment, meaning customers can start innovating with SAP BTP services faster than ever! 3. Simplified Billing and Vendor Consolidation Through Microsoft Azure, AWS, and Google Cloud Marketplaces, customers receive consolidated billing and invoicing that allows them to manage all their hyperscaler cloud services in one place. This enables customers to have better visibility into their spend management, streamline administrative tasks, and ensure compliance with corporate procurement policies. It also reduces the complexity of managing different vendors. Get Started Today Customers in the Uinted States (US) now have the ability to purchase SAP BTP through the hyperscaler marketplaces and the flexibility to run SAP BTP services in their hyperscaler of choice. This reflects SAP’s vision for openness and flexibility and gives our customers the ability to integrate, extend, and innovate their SAP and non-SAP applications. To begin your SAP BTP journey, visit the Microsoft Azure, Amazon Web Services, or Google Cloud marketplaces for more information or get in touch with your SAP BTP specialist. Whether you’re looking to move, optimize, or innovate your SAP applications, or create new AI and data-driven experiences, we are ready to help you accelerate your transformation with SAP BTP! Read More Technology Blog Posts by SAP articles
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