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See how SAP Engagement Cloud unifies customer data, AI, and experience management to help businesses build lasting relationships.
In this SAP Connect 2025 demo, discover how SAP Engagement Cloud brings together marketing, sales, service, and experience data on one intelligent platform. Powered by SAP Business Technology Platform (BTP) and SAP Business AI, it helps organizations deliver personalized, connected experiences across every customer touchpoint.
00:00 – Introduction
00:38 – What Is SAP Engagement Cloud?
02:00 – Unified Customer Data in Action
03:25 – AI-Driven Recommendations and Automation
04:50 – Sales and Service Collaboration
06:10 – Analytics and Performance Insights
07:15 – Outcomes and Next Steps
The demo showcases how teams can anticipate customer needs, streamline communications, and act on real-time insights—from identifying opportunities to resolving issues before they escalate. With embedded analytics, AI-driven recommendations, and automated workflows, SAP Engagement Cloud transforms engagement from reactive to proactive.
Fully integrated with SAP S/4HANA Cloud, SAP CX solutions, and SAP Analytics Cloud, the platform empowers every department to see a single, trusted view of the customer. The result: stronger loyalty, faster growth, and smarter decisions driven by data and empathy.
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6055Aqt0v
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