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SAP Design Talks: Whether it’s bottled water, baby food, confectionery, or coffee, the global brand Nestlé is firmly fixed in our consumer consciousness. With more than 2,000 brands in its portfolio, Nestlé is committed to better understanding the online buying behavior of its end consumers and tailoring the online experience – but how does it achieve this? Ana Ochoa, Vice President, Global Digital Product Manager CIAM at Nestlé shares some insights.
0:00 – Turning Anonymity into Loyalty – Ana Ochoa, Nestlé
1:21 – The Natural Flow
1:33 – Anonymity to Loyalty
2:14 – The New Way for Nestlé
2:54 – About Good Design
Watch world-class design leaders from some of the most iconic brands share their stories and insights: https://sap.to/605477Lh8
Originally published on February 26, 2020 Read More SAP
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