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Can a B2B network create genuine new business opportunities for SMEs?
Zachary Rubio Grundell from Unite, a company specializing in indirect procurement solutions and SAP customer, explains how even small companies can discover and work with new customers in this often-overlooked B2B demand generation channel, and successfully grow their business.
You’ll hear what’s changing in B2B sales, where today’s biggest challenges are, and why it’s becoming a practical growth channel for smaller businesses. Zachary also breaks down the value SAP Business Network can create, from visibility with new buyers to repeatable ways of connecting, collaborating, and scaling.
Chapters:
01:08 – Current challenges in indirect procurement at Unite
03:36 – What motivates Unite about working in indirect procurement
04:38 – The value SAP Business Network creates for Unite
06:03 – How SAP Business Network creates new opportunities
08:52 – How SAP Business Network has helped Unite grow
12:00 – How business can thrive on SAP Business Network
Learn more about SAP Business Network and sign up for a supplier account today 👉 https://sap.to/6055hTqvt
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