YouTube’s biggest growth these past few years has come from viewership on TVs, and the Google-owned company is now looking to make some more money from that.
One way to do it is the introduction of unskippable 30-second ads on TVs. These are now available for advertisers globally. The company explains to advertisers that its AI “dynamically optimizes between 6-second Bumpers, 15-second standard, and 30-second connected TV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time”.
Obviously, the solution is to pay for YouTube Premium if you…
YouTube’s biggest growth these past few years has come from viewership on TVs, and the Google-owned company is now looking to make some more money from that.
One way to do it is the introduction of unskippable 30-second ads on TVs. These are now available for advertisers globally. The company explains to advertisers that its AI “dynamically optimizes between 6-second Bumpers, 15-second standard, and 30-second connected TV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time”.
Obviously, the solution is to pay for YouTube Premium if you… Read More GSMArena.com – Latest articles
