Apple’s iPhone 18 Pro and iPhone 18 Pro Max to be aggressively priced

Estimated read time 2 min read

The RAM crisis is expected to heavily influence smartphone pricing going forward, but apparently Apple won’t be fazed by any of it. According to a new research note from analyst Jeff Pu, Apple is preparing some “aggressive pricing” for its upcoming iPhone 18 Pro and iPhone 18 Pro Max.

Unfortunately, Pu doesn’t put a number on that, and leaves us speculating. But past reports from Ming-Chi Kuo have stated that both Pro models would start at the same prices as their predecessors.

In the US, that’s $1,099 for the iPhone 18 Pro and $1,199 for the iPhone 18 Pro Max. Everything other than…

​ The RAM crisis is expected to heavily influence smartphone pricing going forward, but apparently Apple won’t be fazed by any of it. According to a new research note from analyst Jeff Pu, Apple is preparing some “aggressive pricing” for its upcoming iPhone 18 Pro and iPhone 18 Pro Max.

Unfortunately, Pu doesn’t put a number on that, and leaves us speculating. But past reports from Ming-Chi Kuo have stated that both Pro models would start at the same prices as their predecessors.

In the US, that’s $1,099 for the iPhone 18 Pro and $1,199 for the iPhone 18 Pro Max. Everything other than…   Read More GSMArena.com – Latest articles 

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