According to a new report by IDC today, India’s smartphone market declined in shipment volume by 4.1% in the first quarter of this year (January to March). The total amount shipped during that quarter was 31 million units. Despite the falling volume, the market actually grew by 5.8% in value.
Interestingly, IDC says “rising memory prices drove brands to front-load channel inventory ahead of anticipated cost escalations, pushing shipment volumes above initial expectations”. Even so, “consumer demand remained subdued”, weighed down by elevated device prices and “cautious spending…
According to a new report by IDC today, India’s smartphone market declined in shipment volume by 4.1% in the first quarter of this year (January to March). The total amount shipped during that quarter was 31 million units. Despite the falling volume, the market actually grew by 5.8% in value.
Interestingly, IDC says “rising memory prices drove brands to front-load channel inventory ahead of anticipated cost escalations, pushing shipment volumes above initial expectations”. Even so, “consumer demand remained subdued”, weighed down by elevated device prices and “cautious spending… Read More GSMArena.com – Latest articles
