Apple today dramatically increased device prices across multiple product lines.
After temporarily taking it down earlier today, Apple’s online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from $129 (+$70)
iPad: $449, up from $349 (+$100)
iPad mini: $599, up from $499 (+$100)
iPad Air: $749, up from $599 (+$150)
iPad Pro: $1,199, up from $999 (+$200)
MacBook Neo: $699, up from $599 (+$100)
MacBook Air: $1,299, up from $1,099 (+$200)
MacBook Pro: $1,999 up from $1,699 (+$300)
iMac: $1,499, up from $1,299 (+$200)
Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
Vision Pro: $3,699, up from $3,499 (+$200)
The average price increase is $246.67. The iPhone, Apple Watch, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.
It is also of note that the 256GB Mac mini is now available again, but for $799. This is a $200 increase over when it was available before temporarily disappearing from the lineup earlier this year.
Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. “Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.” Cook described the scale of the memory shortage as a “hundred-year flood,” adding, “I’ve never seen anything like it in any area in over 40 years.”
Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.
This article, “Apple Just Increased Prices on MacBooks, iPads, and More” first appeared on MacRumors.com
Discuss this article in our forums
Apple today dramatically increased device prices across multiple product lines.
After temporarily taking it down earlier today, Apple’s online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from $129 (+$70)
iPad: $449, up from $349 (+$100)
iPad mini: $599, up from $499 (+$100)
iPad Air: $749, up from $599 (+$150)
iPad Pro: $1,199, up from $999 (+$200)
MacBook Neo: $699, up from $599 (+$100)
MacBook Air: $1,299, up from $1,099 (+$200)
MacBook Pro: $1,999 up from $1,699 (+$300)
iMac: $1,499, up from $1,299 (+$200)
Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
Vision Pro: $3,699, up from $3,499 (+$200)
The average price increase is $246.67. The iPhone, Apple Watch, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.
It is also of note that the 256GB Mac mini is now available again, but for $799. This is a $200 increase over when it was available before temporarily disappearing from the lineup earlier this year.
Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. “Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.” Cook described the scale of the memory shortage as a “hundred-year flood,” adding, “I’ve never seen anything like it in any area in over 40 years.”
Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach. Related Roundups: Apple TV, Apple Vision Pro, HomePod, HomePod mini, iMac, iPad, iPad Air , iPad Pro, iPad mini, Mac Studio, MacBook Neo, MacBook Pro, MacBook Air, Mac miniTag: Apple StoreBuyer’s Guide: Apple TV (Don’t Buy), Vision Pro (Neutral), HomePod (Caution), HomePod Mini (Don’t Buy), iMac (Don’t Buy), iPad (Don’t Buy), iPad Air (Buy Now), iPad Pro (Neutral), iPad Mini (Don’t Buy), Mac Studio (Don’t Buy), MacBook Neo (Buy Now), MacBook Pro (Buy Now), MacBook Air (Buy Now), Mac Mini (Caution)Related Forums: Apple TV and Home Theater, Apple Vision Pro, HomePod, HomeKit, CarPlay, Home & Auto Technology, iMac, iPad, Mac Studio, MacBook Neo, MacBook Pro, MacBook Air, Mac miniThis article, “Apple Just Increased Prices on MacBooks, iPads, and More” first appeared on MacRumors.comDiscuss this article in our forums Read More MacRumors: Mac News and Rumors – All Stories
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