Bloomberg posted an analysis of app spending for 2023, revealing an 11% rise in revenue. Demand for video platforms drove the increase, while games were down 2% on a yearly basis. The data reveals TikTok surpassed $10 billion in in-app spending, making it the first app to reach this threshold.
The milestone was achieved through a system, allowing users to tip their favorite creators and live streamers. Market researchers said the ByteDance-owned social media “unlocked the secret to monetization on mobile”.
Spending in apps, rather than games, grew in 2023, as users paid more for…
Bloomberg posted an analysis of app spending for 2023, revealing an 11% rise in revenue. Demand for video platforms drove the increase, while games were down 2% on a yearly basis. The data reveals TikTok surpassed $10 billion in in-app spending, making it the first app to reach this threshold.
The milestone was achieved through a system, allowing users to tip their favorite creators and live streamers. Market researchers said the ByteDance-owned social media “unlocked the secret to monetization on mobile”.
Spending in apps, rather than games, grew in 2023, as users paid more for… Read More GSMArena.com – Latest articles
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