Counterpoint: Apple loses out as smartphone shipments in China off to a slumping start in 2024

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Smartphone shipments are off to a rocky start in China with a drop of 7% in the first six weeks of 2024. The latest Counterpoint Research report shows double-digit declines in shipments across the board for the January 1 to February 11 period compared to last year. Low consumer confidence and the lack of upcoming high-profile launches as the two main reasons behind the disappointing start to the year.

Oppo saw its shipment shares drop by 29% while Apple’s shipments were down 24% compared to last year. In Apple’s case, Counterpoint analysts specify stiff competition in the higher-end market…

​ Smartphone shipments are off to a rocky start in China with a drop of 7% in the first six weeks of 2024. The latest Counterpoint Research report shows double-digit declines in shipments across the board for the January 1 to February 11 period compared to last year. Low consumer confidence and the lack of upcoming high-profile launches as the two main reasons behind the disappointing start to the year.

Oppo saw its shipment shares drop by 29% while Apple’s shipments were down 24% compared to last year. In Apple’s case, Counterpoint analysts specify stiff competition in the higher-end market…   Read More GSMArena.com – Latest articles 

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