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Sebastian Scharfenberger from the Automotive Industry Business Unit at SAP provides an overview on the end-to-end customer journey powered by SAP Intelligent CX. Watch this product inspiration video to learn about the strategic imperatives of SAP’s automotive solutions as well as our major innovations as part of the Intelligent CX portfolio.
The key highlights shared in this video are:
00:00 – Introduction
00:58 – Why does SAP Invest in CX Solutions for the Automotive Industry?
02:43 – What Specific Scenarios do we Support with our SAP Portfolio?
05:29 – How can Automotive Customers Benefit from our CX Solutions?
06:22 – Start of the Demo
07:14 – Demo: SAP CDP with 720 Degree Profile on Customer and Vehicle
09:35 – Demo: SAP Vehicle Management in SAP S/4HANA
10:39 – Demo: Segmentation of Automotive Customers in SAP CDP
11:53 – Demo: Personalized Campaigns in SAP Emarsys Customer Engagement
13:20 – Demo: Customer Receives an Email with a Personalized Offer
13:45 – Demo: Digital Automotive Journey in SAP Commerce Cloud
16:29 – Demo: Get a Trade-In Offer for a Used Car with SAP Recommerce
19:26 – End of the Demo
19:44 – Summary Intelligent CX from SAP
Further Information:
– Get ready and experience Intelligent CX from SAP for Automotive: https://sap.to/6055qqXI1
– Explore further automotive solutions from SAP: https://sap.to/6056qqXIG
– Explore intelligent customer experience (CX) innovations fueled by AI: https://sap.to/6057qqXIH
– Link to the SAP Interactive Value Journey for Automotive: https://sap.to/6058qqXIy
– Industries and CX Value Stories in Automotive: https://sap.to/6050qqXIK
– Engage with us through the SAP Community for Automotive: https://sap.to/6051qqXIz
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