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At Cannes Lions 2026, founder of Forvr Mood @jackieaina , Topicals founder Olamide Olowe, and Phe Phe founder @brigetteanddanielle Pheloung explore how creators are transforming audiences into lasting businesses. From launching brands and building communities to navigating failures, while staying authentic. Watch to see what it really takes to evolve from creator to founder.
Chapters
00:00 – Meet the founders behind top brands
04:25 – Why creators are now businesses
07:36 – From brand deals to building brands
11:05 – Betting on yourself as a founder
14:07 – Why flopping is powerful
19:44 – How founders use AI today
23:16 – Why AI shouldn’t replace creativity
24:57 – The power of saying no
30:44 – How to sustain long-term success
33:15 – Final takeaway: start anyway Read More Microsoft
