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Join Denise Bender (User Experience Design Manager for CX at SAP) in an inspiring discussion with Daniele Tedesco (eCommerce Global Process Owner at Essity) about the CX Transformation at Essity. Watch this customer-led product inspiration video to dive into topics such as Essity’s choice of SAP CX for their digital transformation, the specific SAP CX solutions implemented, how Essity supports both B2B and B2C customers in one integrated system, upcoming CX journey milestones, key lessons learned, and an interactive demo showcasing Essity’s enhanced B2B portal. The demo highlights intuitive search capabilities, modernized navigation, and a secure shopping experience, all driven by SAP Commerce Cloud. This video provides valuable insights into Essity’s strategy for creating a seamless and efficient customer experience.
The key highlights shared in this video are:
00:00 – Introduction
01:05 – Why did Essity choose SAP CX for digital transformation?
01:55 – Which SAP CX solutions have been implemented?
03:23 – How does Essity support B2B and B2C in one system?
06:23 – What’s next on your CX journey at Essity?
07:51 – What were some of the lessons you have learnt in terms of SAP CX?
09:06 – Start of the Demo
09:20 – Demo: Interactive and engaging B2B Portal based on SAP Commerce Cloud
09:58 – Demo: Easy to navigate categories and products
10:45 – Demo: Intuitive and comprehensive search capabilities
11:44 – Demo: Modernized cart experience and safe checkout process
13:04 – Summary: Intelligent CX from SAP
Further information:
– Get ready and experience Intelligent CX from SAP: https://sap.to/605570jSf
– Explore SAP Sales Cloud Version 2: https://sap.to/605670jSA
– Join our SAP Community for SAP Sales and Service Cloud: https://sap.to/605770jS7
– Find out more about Essity: https://sap.to/605870jSC Read More SAP Help and Learning
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