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Zalando began as a fashion startup in Berlin and grew into one of Europe’s leading e-commerce platforms, serving millions of active customers across markets. But as the business expanded, the data landscape expanded too. With teams operating across regions and functions, data islands made it difficult to work as one business, slowing down access to insights and adding manual effort to reporting and dashboards.
In this customer story, Zalando shares how they approached data transformation with a clear goal: data democratization. That means enabling more people across the organization to use trusted data to make smarter decisions. By bringing data together into a shared foundation, they reduced fragmentation and created a platform designed to grow alongside the business.
With SAP Business Data Cloud, Zalando unified their data into a central environment and shifted from one-off dashboards and tailored solutions to reusable data products that can be handed directly to business users. And with Joule, SAP’s AI copilot, teams can interact with business data more naturally, helping them move faster from question to insight.
The result: less manual preparation, more consistent decision-making, and a data foundation built for scale.
Explore SAP Business Data Cloud 👉 https://www.sap.com/products/data-cloud.html
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