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From paperwork to AI-powered personalization, Metcash is transforming B2B commerce in Australia with SAP Commerce Cloud.
Metcash, Australia’s leading wholesaler for independent businesses, built a scalable B2B marketplace called Sorted in partnership with SAP Commerce Cloud. What used to be paper-heavy and hard to track is now simpler, faster, and more transparent, helping customers find and procure products with line-level detail.
Search and AI play a central role. With more than 75% of customers using the search bar to discover new products, Metcash is investing in intelligent search, personalization, and AI-driven recommendations to help time-poor customers discover products faster and order more efficiently.
Sorted now processes around 48,000 transactions per week and connects over 3,500 suppliers. Metcash reports that ordering through Sorted delivers a 75% time savings for customers, boosting efficiency and strengthening customer engagement. The result is a future-ready platform designed to scale and support growth.
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