I noticed that my last blog post was my 300th on the SAP Community. In those 300 posts, I have covered many topics related to user experience, clustered into a few key areas. To celebrate this milestone, I’ll reflect on how the topics I covered mirrored the evolution of user experience at SAP, what I learned from the community, what’s next, and end with a call to action for you.
My 300 blogs posts contain a historical account on the evolution of SAP’s user experience
Product Marketing is much easier with great products
Before going into the content, let me acknowledge that there is no product marketing without product. All these blog posts about our UX products would not have happened without the amazing development, product management, design, QA, documentation, and other colleagues that build and test these solutions. I’m grateful to the many coworkers over the years who came up with ideas to solve real customer pain points regarding SAP’s user experience. I also appreciate the many customers and partners that provided ideas for blogs posts in online forums, SAP events, and user groups.
The topics I covered mirrored the evolution of user experience at SAP
In my product marketing role, most of my posts fell into one of these broad categories:
ProductStrategyEventsCustomer and partner enablement
The topic mix shifted over time as our team expanded the products we worked on.
Product
Release announcements.
Product-focused posts generally followed the cadence of our release cycles. This shifted from annual or semi-annual service packs for on-prem solutions to continuous innovation / continuous delivery pipelines for our cloud-based tools. My first five years of posts were on SAP Screen Personas. From version 1.0’s first appearance at TechEd 2012 through the release announcements of version 3 SP18, after which Rohith Deraje took over for SP19 and beyond.
SAP Fiori elements and SAP Fiori tools were next to join our team’s portfolio. I posted some of the early announcements for those products until Katrin Polloczek, Christoph Gollmick, Ashley Tung, and Ian Quigley took ownership of the content.
Collaborative ERP was a more recent addition to SAP UX Foundation. I posted the early announcements on our strategy and early versions until Regina Sheynblat picked this up.
Embedded AI in SAP Fiori apps is the newest part of our portfolio, with Conrad Bernal now posting about new innovations and beta opportunities.Roadmap updates – when you have a product that 1000s of customers use to run their business, they want to know what’s coming next. Towards that end, I drafted many roadmap updates over the years on the various solutions in our portfolio.Frequently asked questions (FAQ) documents – one of the most interesting parts of my role is interacting with customers in various forums and hearing their questions. Often, we hear the same questions from multiple people. In those cases, it’s worth capturing them into an FAQ document.Technical tips and tricks – as part of the product team, many customers reach out vie email to ask questions that are more detailed than can be covered in an FAQ document. If their inquiry is relevant to a broader audience, I put together tips they can use to get started on a project or break through a barrier they are facing and post it so others in the SAP Community can learn.Customer and partner success stories – sometimes our customers want to share their success with SAP UX solutions. In those cases, I have helped them tell their story through the SAP Community.
Strategy
When I looked through my blog posts over time, they followed the same evolution of SAP’s broader UX strategy. We built SAP Screen Personas to improve the SAP GUI user experience, one screen at a time. SAP Fiori elements accomplished this at scale, for the most common business processes. Then we rolled out SAP Fiori tools to make it easier to build Fiori elements apps. Then collaborative ERP to help people team up to solve complex business problems. Most recently, we added AI to both the Fiori apps that we ship and the tools we (and you) use to build them.
Posts on UX strategy explain how all the pieces fit together so customers can plan their digital transformation, SAP S/4HANA migration, or other strategic initiative knowing where SAP is heading. Since customers are not concerned about our internal organizational structures, I blogged on solutions within the UX Foundation portfolio as well as adjacent solutions such as SAP Build, BTP, and Joule. Sometimes we include a peek behind the curtain, so people understand how SAP Fiori powers the apps in SAP S/4HANA and what to expect as we continue to add both simplicity and power to our flagship SAP Cloud ERP solution.
Events
It’s natural to blog about events to help people set the right expectations, plan their agendas, and make the most of their investment in attending the event. Typically, I like to highlight the sessions most relevant to the customers and partners that follow me on the SAP Community and LinkedIn.
For Sapphire 2026, I have a list of recommended sessions on AI and UX, along with what I’m planning with Nicole Smythe on bridging the skills gap to accelerate your AI projects.
My other posts have covered SAP TechEd, ASUG Tech Connect, ASUG chapter meetings, and, of course, our own SAP UX Innovation Day events. Next one is on June 11 in Palo Alto, if you are interested in attending.
Customer and partner enablement
I also noticed a number of blog posts on various training courses for customers, partners, and colleagues. In the early days, we created several openSAP training courses. The ones that are still relevant have moved to learning.sap.com. We also have posts on hands-on exercises from other events or tutorials from our development experts. It makes sense that people appreciate training from the team that builds and supports the products.
The SAP community is for learning, connecting, and listening
I would be remiss if I did not reflect on the SAP Community and the role it played in my personal growth at SAP. I learned so much from the questions and comments that people submitted, and through my interactions with the highly professional SAP Community team.
Much more than the number of blog posts I have written, I’m most proud of how many other colleagues I inspired to start blogging; that list continues to grow.
And thanks to my long-time friend, former colleague, and co-author, Michael Procopio, for getting me started on my blogging journey back in our days at HP Software.
The next UI will build from our Fiori experience and use AI heavily
While SAP Fiori solves many issues, we are still working to simplify how customers consume SAP and developers create apps. Needless to say, AI will play an increasingly important role in both of these dimensions. Your ongoing feedback will continue to drive our development priorities.
You will hear more about this at Sapphire and in our next SAP UX Innovation Day.
In addition to providing your feedback through the SAP Community, you are welcome to join our monthly SAP Developer Roundtable to share your thoughts on developing SAP Fiori apps using our latest tools and technologies.
If you are a public cloud customer, you can join our online user group to discuss UX and adjacent topics with your peers and SAP experts.
We will continue to address your concerns about usability in SAP Cloud ERP.
To count to 300, start with 1: What are you waiting for?
A much bigger milestone than blog 300 is blog #1.
What are you waiting for? There’s no time like the present!
The SAP Community needs your voice. If you want to brainstorm ideas or need help outlining your first post, please let me know. Like the rest of the SAP Community team, I’m here to help.
Thanks for reading all my stuff over the years.
I noticed that my last blog post was my 300th on the SAP Community. In those 300 posts, I have covered many topics related to user experience, clustered into a few key areas. To celebrate this milestone, I’ll reflect on how the topics I covered mirrored the evolution of user experience at SAP, what I learned from the community, what’s next, and end with a call to action for you.My 300 blogs posts contain a historical account on the evolution of SAP’s user experienceProduct Marketing is much easier with great productsBefore going into the content, let me acknowledge that there is no product marketing without product. All these blog posts about our UX products would not have happened without the amazing development, product management, design, QA, documentation, and other colleagues that build and test these solutions. I’m grateful to the many coworkers over the years who came up with ideas to solve real customer pain points regarding SAP’s user experience. I also appreciate the many customers and partners that provided ideas for blogs posts in online forums, SAP events, and user groups.The topics I covered mirrored the evolution of user experience at SAPIn my product marketing role, most of my posts fell into one of these broad categories:ProductStrategyEventsCustomer and partner enablementThe topic mix shifted over time as our team expanded the products we worked on.ProductRelease announcements.Product-focused posts generally followed the cadence of our release cycles. This shifted from annual or semi-annual service packs for on-prem solutions to continuous innovation / continuous delivery pipelines for our cloud-based tools. My first five years of posts were on SAP Screen Personas. From version 1.0’s first appearance at TechEd 2012 through the release announcements of version 3 SP18, after which Rohith Deraje took over for SP19 and beyond.SAP Fiori elements and SAP Fiori tools were next to join our team’s portfolio. I posted some of the early announcements for those products until Katrin Polloczek, Christoph Gollmick, Ashley Tung, and Ian Quigley took ownership of the content.Collaborative ERP was a more recent addition to SAP UX Foundation. I posted the early announcements on our strategy and early versions until Regina Sheynblat picked this up.Embedded AI in SAP Fiori apps is the newest part of our portfolio, with Conrad Bernal now posting about new innovations and beta opportunities.Roadmap updates – when you have a product that 1000s of customers use to run their business, they want to know what’s coming next. Towards that end, I drafted many roadmap updates over the years on the various solutions in our portfolio.Frequently asked questions (FAQ) documents – one of the most interesting parts of my role is interacting with customers in various forums and hearing their questions. Often, we hear the same questions from multiple people. In those cases, it’s worth capturing them into an FAQ document.Technical tips and tricks – as part of the product team, many customers reach out vie email to ask questions that are more detailed than can be covered in an FAQ document. If their inquiry is relevant to a broader audience, I put together tips they can use to get started on a project or break through a barrier they are facing and post it so others in the SAP Community can learn.Customer and partner success stories – sometimes our customers want to share their success with SAP UX solutions. In those cases, I have helped them tell their story through the SAP Community.StrategyWhen I looked through my blog posts over time, they followed the same evolution of SAP’s broader UX strategy. We built SAP Screen Personas to improve the SAP GUI user experience, one screen at a time. SAP Fiori elements accomplished this at scale, for the most common business processes. Then we rolled out SAP Fiori tools to make it easier to build Fiori elements apps. Then collaborative ERP to help people team up to solve complex business problems. Most recently, we added AI to both the Fiori apps that we ship and the tools we (and you) use to build them.Posts on UX strategy explain how all the pieces fit together so customers can plan their digital transformation, SAP S/4HANA migration, or other strategic initiative knowing where SAP is heading. Since customers are not concerned about our internal organizational structures, I blogged on solutions within the UX Foundation portfolio as well as adjacent solutions such as SAP Build, BTP, and Joule. Sometimes we include a peek behind the curtain, so people understand how SAP Fiori powers the apps in SAP S/4HANA and what to expect as we continue to add both simplicity and power to our flagship SAP Cloud ERP solution.EventsIt’s natural to blog about events to help people set the right expectations, plan their agendas, and make the most of their investment in attending the event. Typically, I like to highlight the sessions most relevant to the customers and partners that follow me on the SAP Community and LinkedIn.For Sapphire 2026, I have a list of recommended sessions on AI and UX, along with what I’m planning with Nicole Smythe on bridging the skills gap to accelerate your AI projects.My other posts have covered SAP TechEd, ASUG Tech Connect, ASUG chapter meetings, and, of course, our own SAP UX Innovation Day events. Next one is on June 11 in Palo Alto, if you are interested in attending.Customer and partner enablementI also noticed a number of blog posts on various training courses for customers, partners, and colleagues. In the early days, we created several openSAP training courses. The ones that are still relevant have moved to learning.sap.com. We also have posts on hands-on exercises from other events or tutorials from our development experts. It makes sense that people appreciate training from the team that builds and supports the products.The SAP community is for learning, connecting, and listeningI would be remiss if I did not reflect on the SAP Community and the role it played in my personal growth at SAP. I learned so much from the questions and comments that people submitted, and through my interactions with the highly professional SAP Community team.Much more than the number of blog posts I have written, I’m most proud of how many other colleagues I inspired to start blogging; that list continues to grow.And thanks to my long-time friend, former colleague, and co-author, Michael Procopio, for getting me started on my blogging journey back in our days at HP Software.The next UI will build from our Fiori experience and use AI heavilyWhile SAP Fiori solves many issues, we are still working to simplify how customers consume SAP and developers create apps. Needless to say, AI will play an increasingly important role in both of these dimensions. Your ongoing feedback will continue to drive our development priorities.You will hear more about this at Sapphire and in our next SAP UX Innovation Day.In addition to providing your feedback through the SAP Community, you are welcome to join our monthly SAP Developer Roundtable to share your thoughts on developing SAP Fiori apps using our latest tools and technologies.If you are a public cloud customer, you can join our online user group to discuss UX and adjacent topics with your peers and SAP experts. We will continue to address your concerns about usability in SAP Cloud ERP.To count to 300, start with 1: What are you waiting for?A much bigger milestone than blog 300 is blog #1.What are you waiting for? There’s no time like the present!The SAP Community needs your voice. If you want to brainstorm ideas or need help outlining your first post, please let me know. Like the rest of the SAP Community team, I’m here to help.Thanks for reading all my stuff over the years. 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