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Customer data is everywhere. The challenge is turning it into timely, relevant engagement that customers actually value.
In this episode of the SAP CX Product Inspiration Series, Nisha is joined by Nik from SAP to discuss how SAP Engagement Cloud helps organizations move beyond traditional campaigns and create intelligent, connected customer experiences across the enterprise.
Learn why SAP Engagement Cloud represents the next evolution of SAP Emarsys, built for a world where customer engagement spans commerce, service, sales, loyalty, and digital channels in near real time. Nik explains how the solution connects data, AI, and orchestration so businesses can activate customer insights at scale and deliver more meaningful interactions across the right channels.
You’ll also hear how SAP Engagement Cloud works with SAP Customer Data Platform to create a unified customer view. By bringing together behavioral, transactional, profile, commerce, and service data, organizations can move from static campaigns to dynamic, event-driven engagement grounded in real-time customer intelligence.
In the demo, see how marketers can use embedded SAP Customer Data Platform intelligence directly within SAP Engagement Cloud to build a targeted post-purchase re-engagement audience. The walkthrough shows how teams can combine millennial customer profiles, high-value purchase behavior, repeat buying activity, and service sentiment to create reusable business segments for campaigns, automation programs, and personalization.
Chapters
00:00 – Introduction
00:53 – SAP Engagement Cloud and SAP Emarsys evolution
01:41 – Data-driven personalization capabilities
03:20 – Enterprise-grade engagement at scale
04:03 – Real-time personalization example
05:15 – Demo: Building a targeted audience
07:52 – Summary: Intelligent CX from SAP
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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6055BEhwcl
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