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What does it take for B2B suppliers to grow in today’s manufacturing landscape? It starts with being visible, credible, and easy to work with.
In this episode of B2B Exchange from SAP Business Network, host Amanda Laldin speaks with Chris Luecke, industry expert and host of Manufacturing Happy Hour, about how suppliers can compete in a market where buyers are doing more research online, relying on digital channels, and expecting seamless buying experiences before they ever talk to a sales representative.
Chris shares why storytelling matters, how digital networks and marketplaces can help suppliers meet buyers where they already are, and why a strong digital presence can influence purchasing decisions long before an RFI is sent. The conversation also explores how suppliers can use data, visibility, and network engagement to refine their digital selling strategy and make smarter decisions over time.
You’ll also hear practical advice on digital transformation, including how “micro-transformations” can help suppliers adopt AI and automation in focused, manageable ways. From improving digital profiles to using AI agents for specific tasks, this episode offers clear takeaways for suppliers looking to grow, innovate, and build trust in a changing B2B manufacturing landscape.
Chapters
00:00 – Welcome to B2B Exchange
01:25 – Why supplier storytelling matters
04:33 – Digital networks and supplier visibility
07:32 – How buyers research and make decisions
09:51 – Using data and engagement to grow
11:58 – Practical digital transformation
14:14 – Trends shaping B2B supplier growth
16:04 – Closing thoughts
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