Apple reportedly cuts Vision Pro production as demand falls sharply

According to the ever-reliable purveyor of Apple-related supply chain sourced information Ming-Chi Kuo, things are far from rosy for the Vision Pro headset at the moment. Kuo says Apple has cut its shipment estimates (and thus, production orders) for the full year to 400,000-450,000 units, versus the “market consensus” of 700,000-800,000 units or more.

Apple has done this before launching the headset in markets outside of the US, which means that the demand in the US has fallen sharply way below the company’s initial expectations. Thus, influenced by the demand in the US falling off a…

​ According to the ever-reliable purveyor of Apple-related supply chain sourced information Ming-Chi Kuo, things are far from rosy for the Vision Pro headset at the moment. Kuo says Apple has cut its shipment estimates (and thus, production orders) for the full year to 400,000-450,000 units, versus the “market consensus” of 700,000-800,000 units or more.

Apple has done this before launching the headset in markets outside of the US, which means that the demand in the US has fallen sharply way below the company’s initial expectations. Thus, influenced by the demand in the US falling off a…   Read More GSMArena.com – Latest articles