One of the pretty transparent ways in which Apple has, in recent years, tried to increase its average revenue per iPhone unit sold, is needlessly differentiating features between the ‘vanilla’ (read: cheaper) iPhones and the more expensive Pros. It got to the point where the vanilla models are now powered by different, older chipsets in order to save Apple some money and protect its profit margin.
That, however, may sort of change next year. According to a research note by Jeff Pu, an analyst who covers Apple and its supply chain and has a decent track record, sent to Haitong International…
One of the pretty transparent ways in which Apple has, in recent years, tried to increase its average revenue per iPhone unit sold, is needlessly differentiating features between the ‘vanilla’ (read: cheaper) iPhones and the more expensive Pros. It got to the point where the vanilla models are now powered by different, older chipsets in order to save Apple some money and protect its profit margin.
That, however, may sort of change next year. According to a research note by Jeff Pu, an analyst who covers Apple and its supply chain and has a decent track record, sent to Haitong International… Read More GSMArena.com – Latest articles
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