Apple finally caves, announces plan to bring RCS to iPhones in 2024

The color of chat bubbles is extremely important to people in the US for some reason. Blue is good, green is poor – or something like that, right? We don’t know, we’re from Europe, and over here people have WhatsApp and Telegram and Facebook Messenger. But in the US, bubbles matter.

And they will continue to, unfortunately, even with today’s groundbreaking announcement from Apple. The company finally caved and revealed that it plans to adopt RCS in iOS from next year. RCS, as you may know, is the iMessage-like standard that works on top of SMS.

But, importantly, it’s not iMessage….

​ The color of chat bubbles is extremely important to people in the US for some reason. Blue is good, green is poor – or something like that, right? We don’t know, we’re from Europe, and over here people have WhatsApp and Telegram and Facebook Messenger. But in the US, bubbles matter.

And they will continue to, unfortunately, even with today’s groundbreaking announcement from Apple. The company finally caved and revealed that it plans to adopt RCS in iOS from next year. RCS, as you may know, is the iMessage-like standard that works on top of SMS.

But, importantly, it’s not iMessage….   Read More GSMArena.com – Latest articles